GreenEye: Green Consumption Chrome Extension
GreenEye: Green Consumption Chrome Extension
GreenEye: Green Consumption Chrome Extension
A Chrome extension tackling the low adoption of green consumption
⟡ Awarded 1st Place @ Reborn Design Marathon ⟡
A Chrome extension tackling the low adoption of green consumption ⟡ Awarded 1st Place @ Reborn Design Marathon ⟡
A Chrome extension tackling the low adoption of green consumption⟡ Awarded 1st Place @ Reborn Design Marathon ⟡
Role
Project Manager, UX Researcher & Designer
Role
Project Manager, UX Researcher & Designer
Role
Project Manager,
UX Researcher &
UX Designer
Duration
2 months
Duration
2 months
Duration
2 months
Team
Project Manager x1
UX Researcher x1
UX Designer x1
Visual Designer x2
Team
Project Manager x1
UX Researcher x1
UX Designer x1
Visual Designer x2
Team
Project Manager x1
UX Researcher x1
UX Designer x1
Visual Designer x2
Responsibility
Timeline Management・Secondary Research・
Survey Design & Analysis・Persona・
Competitive Analysis・User Flows・
Information Architecture・Style Guide・
Hi-fi Mockups・Prototypes
Responsibility
Timeline Management・Secondary Research・
Survey Design & Analysis・Persona・
Competitive Analysis・User Flows・
Information Architecture・Style Guide・
Hi-fi Mockups・Prototypes
Responsibility
Timeline Management・Secondary Research・Survey Design & Analysis・Persona・Competitive Analysis・User Flows・
Information Architecture・Style Guide・Hi-fi Mockups・Prototypes
BACKGROUND
BACKGROUND
BACKGROUND
I participated in a two-month sustainability-focused UX Design competition, where our team won 1st prize. The challenge centered on designing a product aligned with UN SDG 13: Climate Action. During the competition, I served as both project manager and lead UX researcher, guiding the team through research and design decisions. Two years later, I revisited the project to rebrand and refine the original visual design, giving it an elevated identity.
I participated in a two-month sustainability-focused UX Design competition, where our team won 1st prize. The challenge centered on designing a product aligned with UN SDG 13: Climate Action. During the competition, I served as both project manager and lead UX researcher, guiding the team through research and design decisions. Two years later, I revisited the project to rebrand and refine the original visual design, giving it an elevated identity.
I participated in a two-month sustainability-focused UX Design competition, where our team won 1st prize. The challenge centered on designing a product aligned with UN SDG 13: Climate Action. During the competition, I served as both project manager and lead UX researcher, guiding the team through research and design decisions. Two years later, I revisited the project to rebrand and refine the original visual design, giving it an elevated identity.
PROBLEM
PROBLEM
PROBLEM
How might we help online shoppers aged 20-40
implement green consumption more easily?
How might we help online shoppers aged 20-40
implement green consumption more easily?
How might we help online shoppers aged 20-40 implement green consumption more easily?
APPROACH
APPROACH
APPROACH
We implemented the Double Diamond method:
Discover → Define → Develop → Deliver
as a structure of product development.
We implemented the Double Diamond method:
Discover → Define → Develop → Deliver
as a structure of product development.
We implemented the Double Diamond method:
Discover → Define → Develop → Deliver
as a structure of product development.
Discover
WEEK 1-2
Secondary Research, Survey
Define
WEEK 3-4
Persona, Problem Statement
Develop
WEEK 5-6
Ideation, Competitive Analysis,
Lo-Fi Wireframes
Deliver
WEEK 7-8
Style Guide, Hi-Fi Mockups,
Prototypes
DISCOVER
DISCOVER
DISCOVER
Secondary Research
Through secondary research, I discovered that extreme weather is worsening and consumption habits are a key driver. This revealed an urgent need to explore how consumers think about and experience green consumption.
Secondary Research
Through secondary research, I discovered that extreme weather is worsening and consumption habits are a key driver. This revealed an urgent need to explore how consumers think about and experience green consumption.
Secondary Research
Through secondary research, I discovered that extreme weather is worsening and consumption habits are a key driver. This revealed an urgent need to explore how consumers think about and experience green consumption.
Survey
I designed a survey to explore consumers’ habits and attitudes toward green consumption. 66 people participated. We found that consumers aged 20–40 with monthly incomes of 20–60k primarily rely on e-commerce sites for product information. While they have basic awareness and interest in green consumption, actual adoption remains low.
Survey
I designed a survey to explore consumers’ habits and attitudes toward green consumption. 66 people participated. We found that consumers aged 20–40 with monthly incomes of 20–60k primarily rely on e-commerce sites for product information. While they have basic awareness and interest in green consumption, actual adoption remains low.
Survey
I designed a survey to explore consumers’ habits and attitudes toward green consumption. 66 people participated. We found that consumers aged 20–40 with monthly incomes of 20–60k primarily rely on e-commerce sites for product information. While they have basic awareness and interest in green consumption, actual adoption remains low.
The survey also revealed the reasons behind the low adoption rate, outlined below. To balance user needs with business goals, I prioritized addressing pain points with monetization potential.
The survey also revealed the reasons behind the low adoption rate, outlined below. To balance user needs with business goals, I prioritized addressing pain points with monetization potential.
The survey also revealed the reasons behind the low adoption rate, outlined below. To balance user needs with business goals, I prioritized addressing pain points with monetization potential.
DEFINE
DEFINE
DEFINE
Problem Statement
How might we help online shoppers aged 20-40
implement green consumption more easily?
Problem Statement
How might we help online shoppers aged 20-40
implement green consumption more easily?
Problem Statement
How might we help online shoppers aged 20-40 implement green consumption more easily?
Persona
Persona
Persona
DEVELOP
DEVELOP
DEVELOP
Ideation
After exploring a range of solutions, we selected a Chrome Extension as the final approach for its universality and convenience. It integrates seamlessly into daily life and offers the strongest potential to boost green consumption adoption.
Ideation
After exploring a range of solutions, we selected a Chrome Extension as the final approach for its universality and convenience. It integrates seamlessly into daily life and offers the strongest potential to boost green consumption adoption.
Ideation
After exploring a range of solutions, we selected a Chrome Extension as the final approach for its universality and convenience. It integrates seamlessly into daily life and offers the strongest potential to boost green consumption adoption.
Competitive Analysis
I conducted a competitive analysis to guide GreenEye’s feature development—combining existing functions, removing the limitation of site-specific use, and introducing a reward system.
Competitive Analysis
I conducted a competitive analysis to guide GreenEye’s feature development—combining existing functions, removing the limitation of site-specific use, and introducing a reward system.
Competitive Analysis
I conducted a competitive analysis to guide GreenEye’s feature development—combining existing functions, removing the limitation of site-specific use, and introducing a reward system.
User Flow
I mapped the main user flow to show how GreenEye fits into the online shopping experience.
User Flow
I mapped the main user flow to show how GreenEye fits into the online shopping experience.
User Flow
I mapped the main user flow to show how GreenEye fits into the online shopping experience.
Information Architecture
I designed an Information Architecture to establish a clear foundation for the wireframes.
Information Architecture
I designed an Information Architecture to establish a clear foundation for the wireframes.
Information Architecture
I designed an Information Architecture to establish a clear foundation for the wireframes.
DELIVER
DELIVER
DELIVER
Key Features
Here are GreenEye’s three key features, each designed to tackle a key pain point.
Key Features
Here are GreenEye’s three key features, each designed to tackle a key pain point.
Key Features
Here are GreenEye’s three key features, each designed to tackle a key pain point.
Style Guide
I created a logo, color palette, type scale, and component library to design systematically.
Style Guide
I created a logo, color palette, type scale, and component library to design systematically.
Style Guide
I created a logo, color palette, type scale, and component library to design systematically.
Final Prototype
Final Prototype
Final Prototype